42 Below Plain Pure Vodka 70cl / 40%
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42 Below Pure is a New Zealand vodka distilled from wheat, bottled at 40% ABV in a 70cl bottle. The spirit is distilled four times and then brought down to strength with New Zealand spring water, and the brand says the wheat it uses is not genetically modified. Those steps leave a light-bodied, clean wheat vodka that sits comfortably in a citrus cocktail yet stays gentle enough to sip chilled. It suits drinkers who want a neutral, fresh base from outside the usual European vodka belt, and it is easy to like for anyone new to plain vodka.
42 Below Pure tasting notes
- Nose: Fresh and faintly sweet, with soft white bread and a cool, mineral edge.
- Palate: Light-bodied and clean, showing gentle wheat sweetness and a little white pepper towards the back.
- Finish: Short, crisp and dry, leaving very little behind.
The texture is thin rather than oily, and the spirit is completely clear, so it disappears into mixers without changing their colour.
How to drink 42 Below Pure
Keep the bottle in the freezer and pour 25 ml measures into small chilled glasses, or serve it over a large ice cube with a twist of lime. Its lightness suits delicate food: smoked trout, oysters, cucumber salad or rye bread with butter and radishes. In summer it makes an easy base for long drinks at a barbecue or garden lunch, where a neutral spirit lets fresh fruit and herbs lead.
42 Below Pure cocktails
A clean wheat base lets sharp citrus and fresh herbs show clearly.
- Vodka Gimlet: 50 ml 42 Below Pure, 20 ml fresh lime juice and 15 ml sugar syrup, shaken with ice and strained into a chilled coupe.
- Vodka Collins: 45 ml 42 Below Pure, 25 ml lemon juice and 15 ml sugar syrup over ice in a tall glass, topped with 100 ml soda water and a lemon wheel.
How it compares
Next to Absolut Blue, another 40% wheat vodka, 42 Below Pure feels slightly lighter and more neutral, while the Swedish spirit has a rounder, breadier middle. Finlandia Vodka takes a different route with six-row barley, which brings a nuttier grain note and a drier edge. Choose 42 Below when you want the cleanest backdrop for fresh fruit and herbs.
Good to know
42 Below comes from New Zealand, making it a southern hemisphere vodka in a category long dominated by Europe. The 42 Below Pure 70cl bottle holds around 28 single 25 ml measures, a good size for a gathering. Wodka Company sends 42 Below Pure to addresses across the UK from its London base.
Frequently asked questions
Why is 42 Below vodka called 42 Below?
42 Below takes its name from New Zealand's position at roughly 42 degrees south of the equator, the country where the vodka is made. 42 Below Pure is the brand's unflavoured wheat vodka.
What does 42 Below Pure taste like?
42 Below Pure tastes light and clean, with a gentle bready sweetness from the wheat, a little white pepper and a brisk, dry finish. The neutral style lets citrus, tonic or soda take the lead in a mixed drink.
What cocktails can you make with 42 Below Pure?
42 Below Pure suits clean, citrus-driven cocktails such as a Vodka Gimlet, a Cosmopolitan or a Moscow Mule. For a simple serve, pour 50 ml of 42 Below Pure over ice in a highball glass and top with tonic and a wedge of lime.
